GoShop

Mastering the shopping experience of every customer

Sinergia media labs have partnered with a Dubai based startup to reimagine the shopping experience in regions like the Middle east. Together we helped to develop a new application which serves to explore the best malls to shop in the city. This has set a vision to be the first digital mall finder which would be necessary to ensure the attraction and retention of the increasing public that includes shopaholic customers of all ages.

With more than 100 malls in the middle east, a Dubai based startup envisioned to bring digital experience in locating the right mall of your need by developing apps for androids and ios. They partnered with Sinergia media labs to bring the magic of shopping on our fingertips.

Building a strategy: Apps run the business

Over these years mobile phones have transformed itself from being a communication tool to an effective business tool. As technology is advancing at lightning speed, people are becoming more addicted to these devices and they play a very important role in their lives. With time, the importance of mobile apps in business has climbed the ladder to the top. Mobile apps have made the life of customers easiest. Every information is available on their fingertips and thus keep you connected with everything. In order to fulfil the demands of people, all business ventures prefer apps over anything as they provide great business exposure.

Simplified Shopping Experience

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The world today seems to run on apps. While mobile commerce is becoming the new norm, several customers are relying on mobile apps to make their purchase. Only less than 33 per cent of people prefer to shop online and 90 per cent of customers purchase in stores at least once a month as they would like to see the items in person. Most customers use several apps to find the sale details, to redeem coupons and to find the services provided by a particular mall. But what if every single need could be fulfilled by a single app.

In a region like the middle east, where there is a mall at every nook and corner, it is very challenging to find the mall of your preference. Every single person has specific reasons to go to a mall and the person might be looking for a mall nearby or maybe looking for the best bargains in the market. GoShop app helps to tackle this difficult circumstance. With the intelligent mall system, it offers a simple way to view all the malls nearby and hence navigates to your favoured one.

Enables seamless shopping experience over 85 malls across Dubai, Abu Dhabi, Sharjah, Ajman Fujairah, Al Ain, Ras al Khaimah and Doha.

An app with everything you need

Explore:

This application acts as a guide in every mall, where customers are notified of the promotions, sales, offers in all your favourite shops. It also allows you to bookmark your favourite shops and get updated frequently on every sale.

Guide:

This application acts as a guide in every mall, where customers are notified of the promotions, sales, offers in all your favourite shops. It also allows you to bookmark your favourite shops and get updated frequently on every sale.

Navigation:

A mall can always confuse people with massive floors and plenty of shops and it is very difficult to locate the shop you are looking for. This application helps to navigate through the mall with ease.

Events:

A shopping mall can also host several events like movie premieres, promotions, product launches and this app lets you know about these events so that you don’t miss it.

Customer interaction: 

This application provides a platform where people can check-in at any mall and share their experience in the form of photos, rates, reviews, experiences.

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Outcomes:

As a result of this collaboration, the client has made great success in refining their platform so they are able to provide their customer with a beautifully designed, easy to use and flexible mobile solution for shopping. Number os users are spending their time on these apps which leads to higher revenue and customer loyalty. Ultimately, app users are able to find what they are looking for and thus app was able to connect with the people.

Technologies Used

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